Critical Business School

Greenpoint, New York


10 Rules of Generous Design: A1 Print

Generous design is unknown.

It is strength through vulnerability. It is strength through adaptability. All rigidness crushes under the weight of change.

Generous design is not a beautifully designed object put on a pedestal. It is the shining of different lights on that object.

Generous design is not the war of words but the dance of opinions.

Being territorial about knowledge is as futile as trying to catch air.

Generous design is about walking in the dark instead of waiting for someone to turn on the light. It is about moving from the meta meaning to the lived experience and back. It is about being able to self-reflect and practice intentional, experiential thinking.


Gradient version

Signed, one-off pieces. 23.4 × 33.1 in. Each a different color combination; manually mixed gradients.

Gradient print
Hand-mixed gradient · signed & numbered · A1 (23.4 × 33.1 in)
Where to buy →


Where to buy

Prints are sold in person at the New Museum Store in New York. Drop by to see the gradients in the flesh — each is one of a kind.

New Museum Store · 235 Bowery, New York, NY 10002

Available at the New Museum Store, New York →

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